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“The segment has seen pretty good growth in the last couple of years. The young generation has a good chunk of income which is disposable and being exposed to international market, this generation wants to dress well. This has pushed the growth of suits and blazers market to new heights,” says Rajnish Sethia, Director, Success.

One of the most important trends that has been registered in this segment in the last few years is the gradual shift to light weight winter wear. Consumers today exhibit a uniform propensity towards light weight and durable products that can be used as fashionable clothing product with high level of comfort. Today the winter wear market in India is driven by light weight products that can be layered instead of bulky winter wear products. According to experts, this shift has partly been influenced by shrinking of the ‘cold period’ in many parts of the country due to global warming.

Bollywood and social media definitely play a major role in influencing purchase decisions. However, Bollywood too looks to real-life trends and traditions for inspiration. Hence, our current trends in a way help shape Bollywood’s choices.

“We are constantly innovating to make the experience better for the end-consumer. We believe that our bespoke consultation process is a major asset and we keep working on the same with our team to ensure the best possible bespoke consultation. In terms of design innovation, we work with the latest hand work techniques such as French knot embroidery and we are also experimenting with fabric manipulation on wool,” says Gonsalves.

The kids’ ethnic wear market was approximately US $1.6 billion in 2018 and is expected to grow at a CAGR of approximately 8 percent by 2028. Brands like BIBA and First Cry offer a huge variety in kids’ ethnic wear. For Diwali season 2019, First Cry promoted its ethnic wear merchandise through a video that was uploaded on their YouTube channel and was also promoted through television. Brands are catering to this segment and see huge growth potential in the sector.

Parfait is hugely popular among press and celebrities globally. Parfait collections have been worn by top actresses and performers around the world including Ashley Graham, Sofia Vergara, Sharon Stone, Nicki Minaj, to name a few.

Adriano Goldschmied, the Founder of Diesel and the Godfather of Denim, along with a dozen other experts met at a Bluezone Show, Munich in January 2018 to discuss how the future of denim will be shaped by Robotics, Artificial Intelligence and Big Data.

The deal between the two is a part-cash and part-stock. The new combined business is now valued at Rs 60 crore. The deal is aimed at accelerating growth and expansion. The company plans to expand its footprint in India and overseas to Dubai, London and the US through a franchise model.

The 1990s steered large number of Indian designers, who were talented and creative, displaying a wide variety of innovative styles to the Indian women who desired exclusiveness in their attire. Bollywood continued to be a key factor in impacting fashion trends and designers started playing the role of costume designers for Bollywood films, thus integrating Bollywood opulence with fashion. The saree attire gained prominence as a sensuous wrap that reveals as well as conceals.

E-commerce attracted initial sales because of the highly discounted prices, and now consumers prefer buying online because of a number of factors like ease of shopping, availability of a wide variety of options and ease of return. In the past few years, the e-commerce market has seen a boost in terms of sales and acceptance. With the increasing overall sales, the Indian ethnic wear sector has also seen growth, making e-commerce a valuable sector adding value to ethnic wear segment in terms of sales.

• THE INCLINATION OF YOUTH TOWARDS ETHNIC WEAR:

Brands & Retailers who realised this tipping point and the power of Man + Machine have started working with us and are outgrowing the market and their competition.

IMAGES Most Admired Fashion Brand of the Year: Active Sportswear – Puma

Launched in 2000, India Fashion Forum (IFF) is India’s largest fashion retail intelligence event. Every year, a powerful blend of conference sessions, workshops and master classes, zoned exhibitions and industry awards mark IFF’s confluence of the biggest consumer trends, market intelligence and retail innovation in the business of fashion in India.

The general assumption is that the wedding/festive season (October to December) is the principal occasion wear season in India. What’s your take on this?

(With inputs from Gurbir Singh Gulati)

Market Size

Post-independence, women got an opportunity to work outside their homes, thereby giving a boost to their economic status. The working women and their increasing participation in outdoor activities like social get-togethers implied an array of clothing styles. The alleviation of the economic and social standing of the women impacted the saree and blouse, which became more trendy and contemporary in nature.

“Indian brands or even designers are facing fierce and stiff competition, but to beat that one has to off er ensembles that remain the best of quality and creativity, the consumer is always a king in a competitive environment and competition is always healthy if you take it in your stride,” says, Grover.

Also, for us, we enjoy a healthy distribution of sales around the year as our offerings are varied and cater to various consumer requirements. We ensure that we adapt to changing trends, yet, we strive to ensure that we keep our Indian essence intact.

This winter, Tab 91 has is focusing more on women’s cardigans, knitted coats, shrugs, fashion capes along with men’s sweaters and fashion sweatshirts.

IMAGES Most Admired Fashion Innovation Of The Year – Fibre to Fashion Ecosystem – Easybuy (winner); Converting Waste Plastic Bottles to High-end Fashion – R|Elan™ GreenGold (runner-up)

Evolution of the Segment

According to him, another key factor driving the growth of this industry is the growing trend of fitness consciousness. “People have become more health-conscious, so the pattern nowadays is more on slimmer sizes. Everyone wants to look fit and fab. Our ‘slim fit’ category of winter wear is in super demand now,” he adds.

“We are also launching virtual walls at all Flyrobe stores. Within months the trial feature as Augmented Reality will be available on the mobile app. This virtual experience is called ‘Tryrobe’. We believe that this first of its kind differentiator will be a major boost for our online business,” she added.